Plenty of marketing and fundraising bloggers will lead you to believe that email marketing is not an effective way to build donor relationships. Sure, it might help increase awareness of your cause. But according to some critics, as far as generating long-lasting support goes, there are more effective outreach strategies available that help nonprofits connect with supporters on a deeper…
By Karrie Wozniak, OneCause Virtual fundraising became a staple for nonprofit organizations in 2020. Even though people couldn’t attend events in-person, nonprofits persevered by offering engaging virtual events, from Walk-a-thons to live streamed concerts. In fact, online giving grew by over 20% in 2020 thanks to nonprofits’ resilience and donors’ commitment to supporting causes they care about during a time…
By Barb Bloch, Vice President of Major Gifts If your annual fundraising events are a major source of your organization’s revenue, COVID-19 has understandably complicated your operations over the past couple of years. You most likely were forced to make the difficult, but necessary decision to postpone and cancel in-person events, perhaps many times. But now that vaccines are widespread…
In the age of the internet, it’s become more and more difficult to capture the average web surfer’s attention. That’s why nonprofit organizations need web pages that not only feature quality content but also incorporate engaging, user-friendly design that can attract new donors. Design plays a critical but easily overlooked role in driving revenue through conversions. Conversion rate (the rate…
By Katie Santambrogio Principal, Social Impact Collaborative Consulting Senior Consultant, Byrne Pelofsky Foundations and nonprofit organizations have been engaging in impact investing since the 1960s. However, the last decade has seen the nonprofit sector take a greater strategic approach. By aligning endowments, investment portfolios, and cash management tools with mission-centered work, organizations are putting targeted social impact ahead of traditional…
By Guest Author: John Killoran, Clover Leaf Solutions* Your fundraising software is central to everything that your organization does and aims to accomplish. It’s how you keep your data organized, plan your fundraising efforts, and how you pull off successful campaigns. That’s why it’s crucial to make a worthwhile investment in a solution that meets your unique needs and helps…
While fully virtual strategies were sustainable at the peak of the pandemic, they’re not optimal for organizations that prefer connecting with supporters in person. With vaccines widely available, it’s becoming safer to meet face-to-face, which has organizations everywhere returning to in-person operations. While you’ve likely considered what the hybrid model looks like for your fundraising efforts, what about how it…
A well-managed, sustainable recurring giving or membership program is an invaluable asset for nonprofits. Its benefits can be game-changing: A reliable source of unrestricted year-round revenue A vital community of supporters passionate about and engaged with your cause An audience of retained donors eager to hear about your next event, program, or campaign A healthy giving program gives you more…
Editor’s Note: BP+A is pleased to feature our friend and colleague Alison Patterson, Principal and Philanthropic Strategist with Patterson Philanthropic Advisors, which helps individuals and families plan and connect to the meaning and impact of their philanthropic relationships. We’ve been hearing a lot about the transformational gifts given by philanthropist Mackenzie Scott over the last year, and many not for…
Boards come in all shapes and sizes. Some with a cast of seemingly thousands of members and others with as few as six. Some with many committees and others with only an Executive Committee calling the shots. Some have a terrific composition and others could use some diversification. Regardless, all nonprofits (for the most part) are governed by Boards of…
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