Jeffrey D. Byrne, President + CEO We know to do our homework on prospective donors. You’ve heard me say time and again “Don’t commit fundraising malpractice!” (See my blog piece on the benefits of prospect research here.)That means do your research – because it reveals information about the wealth and capacity of prospects as well as information about philanthropic giving…
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Katie Lord, Vice President It’s officially summer and you know what that means: “special summer deal” ads are bombarding us on TV and reminders that it’s time to start thinking about the year-end holidays are already starting to pop up on social media. As consumers, we either love or loathe these very early reminders of the impending holiday season; for nonprofits,…
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Giving USA is a powerful tool: it is the most trusted annual report on the sources and uses of philanthropy in the U.S., but it’s also a valuable resource in helping us improve philanthropy. Nonprofit organizations can (and should) use Giving USA to help identify trends as well as opportunities to strengthen resource development efforts. Here are my Top Five Ways Nonprofits Can Use…
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Giving by American Individuals, Foundations, Estates and Corporations Reaches a New High for the Third Straight Year Giving by individuals drove the rise in total giving; all nine major philanthropy subsectors experienced giving increases– for the sixth time in the last four decades Jeffrey Byrne + Associates, Inc., U. S. Trust and Nonprofit Connect recently presented Giving USA 2017: The Annual…
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Saber Hossinei, Coordinator of Administration + Consulting Have you seen those shirts with JUST DO IT across the front? It certainly makes for a catchy phrase, but the meaning behind it is so much more than that. It’s a message of action. Regardless of one’s condition, level of experience or ability, don't forget what's truly necessary: action. And with action, come results.…
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What is the Google Ad Grants Program? Guest Contributor Stephanie Higinbotham of SH Marketing shares her insight. Let’s start with the basics before jumping into any how-to-get-started guides. Google Ad Grants is a program offered exclusively through Google that provides qualifying 501(c)3 organizations with $10,000 of in-kind spend per month to spend on advertising. Nonprofits enrolled in the…
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By Suzanne Dicken, Associate Consultant Forget the box of chocolates or the candlelit dinner for two this Valentine’s Day. According to Fidelity Charitable’s latest study on how couples give, philanthropy is a great way to bond with your partner. The How Couples Give report is based on a study of 694 Fidelity Charitable® donors who are married or live with…
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By Heather Ehlert, Vice President of Client Services For most of us, speaking confidently about our organization’s mission comes naturally. But we can best respond to the question “Why should I donate or support your organization?” after we’ve gone through the process of developing a Case for Support. Good advocates for any organization – Board members, Executive Directors, fundraisers and program…
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By Katie Lord, Vice President In this series we have examined both “Time and Talent” as it relates to the “Time, Talent and Treasure” paradigm in nonprofit donor management and cultivation. This final segment of “Treasure” is often the one that we, as nonprofits, are most interested and influenced by because it affects our pressing financial goals. It can often be…
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John Marshall Senior Vice President Over the years, I have had the opportunity to speak with many organizations about the merits of including Planned Giving as a component of their overall fundraising program. These have been organizations that were primarily in the process of considering the addition of Planned Giving but were somewhat hesitant to “take the plunge” for any…
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