We’re getting close to #GivingTuesday 2016: November 29. Is your organization ready to be a part of this powerful, annual tradition of giving?
The fourth year of #GivingTuesday (2015) set another milestone: an estimated $116.7 million in donations were made on December 1, 2015 – a 181% increase over 2014. What’s in store for 2016?
A solid plan for the big day will increase your chances of fundraising success.
Want ideas for mapping out your #GivingTuesday plan? Click here for the JB+A #GivingTuesday Guide.
Don’t forget to register to see Asha Curran, one of the innovators behind #GivingTuesday, on September 15 at the Kauffman Foundation Conference Center, part of Nonprofit Connect’s 501(c)Success National Speaker Series.
Here are some quick tips for getting started now:
- Examine last year’s results
Gather input from staff, volunteers and donors who participated in #GivingTuesday. What went well? What are areas for improvement? Look at your data. Did you hit your goals?
- Set goals
Do you want to raise awareness? Attract volunteers? Raise dollars? Clearly defining your goals and objectives will help you map out tactics.
- Gather your resources
Do you have everyone and everything you need for the big day? #GivingTuesday has lots of moving parts: people, content and platforms, just to name a few. Make a list of activities and who’s responsible.
- Start ramping up on social media
Send out “Save the Date” reminders. Put a banner on your website. Add a footnote about #GivingTuesday to your newsletters and blog pieces. Let your friends and followers know you are gearing up for the big day.
Do you have a specific project that has #GivingTuesday appeal? Who could be a matching donor to double the impact to your organization? How can you tell your organization’s story concisely and creatively?