This year, something unique will take place on Tuesday, November 27, 2012. It’s called #GivingTuesday, and with your help it will make history. The goal is to launch a day of giving at the start of the annual holiday shopping season and to show that holiday shopping can be about both giving and giving back.
As the only local member firm of the Giving Institute, Jeffrey Byrne &Associates will conduct a media campaign in the Greater Kansas City area to spread the word about #GivingTuesday.
People everywhere including retailers, charities, online organizations, community centers, individuals, families and more will come together with one common purpose – incentivize ways to give more, give smarter, and celebrate the great American spirit of contribution.
#GivingTuesday is not a new giving platform, but a call to action to celebrate giving and encourage more, better and smarter giving during the Holiday Season. It’s an organizing principle to encourage the creativity and energy of Americans to work together for good.
The success of #GivingTuesday depends on the collective efforts of a unique group of partners and their participation. You are the most important part of making this movement a reality. Click here to go to the #GivingTuesday website.
Originally posted on October 30, 2012.