Plenty of marketing and fundraising bloggers will lead you to believe that email marketing is not an effective way to build donor relationships. Sure, it might help increase awareness of your cause. But according to some critics, as far as generating long-lasting support goes, there are more effective outreach strategies available that help nonprofits connect with supporters on a deeper…
By Karrie Wozniak, OneCause Virtual fundraising became a staple for nonprofit organizations in 2020. Even though people couldn’t attend events in-person, nonprofits persevered by offering engaging virtual events, from Walk-a-thons to live streamed concerts. In fact, online giving grew by over 20% in 2020 thanks to nonprofits’ resilience and donors’ commitment to supporting causes they care about during a time…
It’s hard to understate the power of your nonprofit’s image and public persona. Your image builds trust in your organization. When supporters trust your brand, they believe that you will use their donations for furthering your cause how you say you will. Your image builds awareness around your work, associating your nonprofit with the mission area that you serve. It…
Sandra Swirski, Partner, Urban Swirski & Associates brought policy and practical fundraising advice from Washington, D.C. to Kansas City at the 501c Success National Speaker Series on February 25. Swirski’s 30 years of experience in management consulting includes working with nonprofits and large membership organizations to reimagine, build capacity and scale their public policy and advocacy infrastructures. She indicated the…
By Guest Author: John Killoran, Clover Leaf Solutions* Your fundraising software is central to everything that your organization does and aims to accomplish. It’s how you keep your data organized, plan your fundraising efforts, and how you pull off successful campaigns. That’s why it’s crucial to make a worthwhile investment in a solution that meets your unique needs and helps…
As a nonprofit professional, you know that your donors are some of the most important people. After all, without their support and funding, your organization would not be able to achieve what it has for your mission. That’s why engaging donors and nurturing those relationships are so important. When fundraisers talk about donor engagement strategies, they’re likely referring to donor…
By Jeffrey D. Byrne Co-Founder + CEO How many of us wish there were more hours in the day to focus on our major giving program and donors? Some of us may be one-man teams, but even those of us lucky enough to work in a fully-staffed, robust development office wish we had more time to reach out to more…
Byrne Pelofsky is delighted to report that our client, University of Central Missouri (UCM), recently received a $100,000 gift from the Robert E. Oliphant Charitable Foundation Trust to support their capital campaign to restore and revitalize UCM’s iconic Hendricks Hall. James W. Pollard, Co-Trustee & UCM alum (left) presented the gift to Courtney Goddard, UCM Vice President of Advancement (right),…
Editor’s Note: BP+A is pleased to feature our friend and colleague Alison Patterson, Principal and Philanthropic Strategist with Patterson Philanthropic Advisors, which helps individuals and families plan and connect to the meaning and impact of their philanthropic relationships. We’ve been hearing a lot about the transformational gifts given by philanthropist Mackenzie Scott over the last year, and many not for…
Donations are the lifeblood of your nonprofit organization. Your organization’s development office is responsible for securing those donations. In particular, if you’re a fundraising professional working in a development office, you likely spend much of your time strategizing ways to secure large contributions from major donors. A critical part of that strategizing is collecting and using donor data effectively. After…
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