It’s hard to understate the power of your nonprofit’s image and public persona. Your image builds trust in your organization. When supporters trust your brand, they believe that you will use their donations for furthering your cause how you say you will. Your image builds awareness around your work, associating your nonprofit with the mission area that you serve. It…
In the age of the internet, it’s become more and more difficult to capture the average web surfer’s attention. That’s why nonprofit organizations need web pages that not only feature quality content but also incorporate engaging, user-friendly design that can attract new donors. Design plays a critical but easily overlooked role in driving revenue through conversions. Conversion rate (the rate…
According to the Blackbaud Institute’s latest annual report on charitable giving (released on February 16, 2021) online giving grew 21% during the global pandemic in 2020. It’s a clear sign that the digital transformation is upon us. Is your nonprofit ready to capitalize on this transition to digital fundraising? Online giving is a way for nonprofit organizations to raise money…
#GivingTuesday 2018! Did you see the billboards announcing its arrival around the Kansas City metro area? These billboards were made possible by the generosity of Lamar Advertising, the largest provider of outdoor advertising in Kansas City. Each year since 2013, Lamar has partnered with JB+A to raise awareness of #GivingTuesday by providing pro bono digital billboards around our community. “Lamar is happy…
Heather Ehlert Chief Operating Officer Social media + celebration = global giving = #GivingTuesday. In 2017, #GivingTuesday raised more than $300 million online through 2.5 million gifts in more than 150 countries around the world. And for the seventh year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono…
Erik Daubert, MBA, ACFRE Chair of the Growth in Giving Initiative and the Fundraising Effectiveness Project, Faculty at Lilly Family School of Philanthropy at Indiana University, LaGrange College, and Saint Mary’s University of Minnesota Originally posted on Nonprofit Connect I have worked with hundreds of nonprofit organizations who have used the Fundraising Fitness Test (FFT) and I am often asked, “How…
Katie Lord Vice President Between technological advances, the rise of the “gig” economy and the transition to a majority millennial workforce, it should come as no surprise that change is happening across all sectors and it is happening faster than we are able to accommodate. This can be especially true when it comes to the nonprofit sector, where I consider…
Jennifer Studebaker Coordinator of Administration + Consulting DonorPerfect Online (DPO) Vice President Jon Biedermann and Dr. Nathan Dietz, a published scholar and experienced practitioner of quantitative and qualitative social science research, recently led a webinar analyzing the results of 2.24 million transactions and 427,000 donors over a period of years. So what did these numbers reveal about fundraising behavior? Demographic…
Veronica Gerrity Coordinator of Administration and Consulting Don’t let your organization miss out on fundraising opportunities in our ever-evolving field. This month we are looking at five small-scale strategies that can be achieved through embracing technology. AmazonSmile – Make sure your organization is registered to accept gifts from your Amazon-friendly supporters. This program allows a portion of all Amazon…
#GivingTuesday 2017 is finally here! #GivingTuesday unites: individuals, communities and organizations around the world come together to celebrate and encourage giving. Anyone, anywhere can get involved in #GivingTuesday. And no matter who you are – individual, family, nonprofit, business – JB+A wants YOU to join the movement: spread the word, support a cause, make a gift, share your story. How…
© 2022 Byrne Pelofsky + Associates LLC. All rights reserved.
