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Nonprofit Marketing

Your Nonprofit Website: 4 Tips for Boosting Conversions

By All Posts, Education, Nonprofit Marketing, Technology No Comments
  Your website is the first place most supporters will look when they want to learn more about your events, programs, and cause. However, your site isn’t just a marketing and education tool—it’s also the hub of your organization’s digital fundraising strategy.  A well-designed website with an accessible, engaging donation page inspires supporters to give and makes it easy to…
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10 Essential Ways to Promote Your Next Nonprofit Event

By All Posts, Nonprofit Marketing, Special Events No Comments
Nonprofit events can be a wonderful way to call attention to your cause and rally your community around your work. However, it takes a lot of planning to pull off a nonprofit event that checks all your supporters’ boxes.  If you’re looking for event promotion tips that will engage your audience, make the most of your budget, and help you…
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Client Spotlight: The Sewing Labs

By All Posts, News You Can Use, Nonprofit Marketing, Uncategorized No Comments
We are thrilled to introduce our newest client, The Sewing Labs, to the community of Byrne Pelofsky + Associates. This partnership underscores our commitment to supporting transformative organizations that empower individuals and enrich communities through innovative solutions. Mission and Vision The Sewing Labs operates under a powerful guiding statement: "An inclusive and welcoming community teaching the legacy of sewing for…
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5 Tips to Optimize Your Nonprofit Event Experience

By All Posts, Donor Cultivation, Insights, News You Can Use, Nonprofit Marketing, Special Events No Comments
Providing a memorable event experience for your guests is incredibly important. It’s about having a good time of course, but it’s also about making a lasting impact on attendees that keeps them coming back and supporting the cause. Give them an unforgettable experience and maybe next time they’ll bring extra friends or increase their donation amount leading to an even better…
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Your Byrne Pelofsky #GivingTuesday 2023 Guide

By All Posts, Current Events/News, Nonprofit Marketing No Comments
MARK YOUR CALENDARS FOR NOVEMBER 28, 2023! What began in 2012 as a partnership between the New York 92nd Street Y and the United Nations Foundation as a "global day dedicated to giving back" has truly blossomed into a global movement. Anchored in social media interaction and engaging nonprofits, businesses, civic organizations, individuals and families, #GivingTuesday has seen phenomenal growth…
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Nonprofit Video Production: 5 Tips to Inspire Donors

By All Posts, Commentary, Nonprofit Marketing No Comments
Nonprofit video production is the key to engaging and mobilizing supporters in the digital age, especially when you consider that 82% of global internet traffic in 2022 will come from video alone.  By combining compelling imagery with dialogue and music, nonprofit video content has the unique ability to captivate audiences and establish an emotional connection with those interested in supporting…
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Your Nonprofit Website: 4 Tips for Boosting Conversions

By All Posts, Education, Nonprofit Marketing, Technology No Comments
In the age of the internet, it’s become more and more difficult to capture the average web surfer’s attention. That’s why nonprofit organizations need web pages that not only feature quality content but also incorporate engaging, user-friendly design that can attract new donors.  Design plays a critical but easily overlooked role in driving revenue through conversions. Conversion rate (the rate…
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Client Partner Spotlight: After the Harvest Celebrates Earth Day

By All Posts, Byrne Pelofsky Client Fundraising Success, Commentary, Current Events/News, Fundraising, Healthcare, Insights, News You Can Use, Nonprofit Marketing, Social Media, Social Services, Special Events No Comments
After the Harvest’s (ATH) mission is to fight hunger, improve nutrition, and reduce food waste by rescuing fresh produce and distributing it to organizations that feed hungry people. Each week, ATH delivers fresh produce to more than 360 agencies that serve over 35,000 hungry people in the Kansas City metropolitan area. The organization has saved nearly 25 million pounds of…
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Virtual and Hybrid Fundraising Events: What We’ve Learned and Where We’re Going

By All Posts, Current Events/News, Fundraising, Insights, Major Gift Solicitation, Nonprofit Marketing, Social Media, Special Events No Comments
Back in April 2020, amidst the stay-at-home orders and uncertainty brought on by the COVID-19 pandemic, our special events guru shared her expertise on how to make the most out of our strange situation in the age of social distancing. One year later and she’s back to update us on the tried-and-true tips for hosting a virtual or hybrid event.…
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#GivingTuesday – A Kickoff to the Giving Season

By All Posts, Annual Giving, Capacity Building, Current Events/News, Donor Cultivation, Fundraising, Insights, News You Can Use, Nonprofit Marketing, Social Media, Special Events, Stewardship, Technology One Comment
#GivingTuesday 2018! Did you see the billboards announcing its arrival around the Kansas City metro area? These billboards were made possible by the generosity of Lamar Advertising, the largest provider of outdoor advertising in Kansas City. Each year since 2013, Lamar has partnered with JB+A to raise awareness of #GivingTuesday by providing pro bono digital billboards around our community. "Lamar is happy…
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