Nonprofit video production is the key to engaging and mobilizing supporters in the digital age, especially when you consider that 82% of global internet traffic in 2022 will come from video alone. By combining compelling imagery with dialogue and music, nonprofit video content has the unique ability to captivate audiences and establish an emotional connection with those interested in supporting…
In the age of the internet, it’s become more and more difficult to capture the average web surfer’s attention. That’s why nonprofit organizations need web pages that not only feature quality content but also incorporate engaging, user-friendly design that can attract new donors. Design plays a critical but easily overlooked role in driving revenue through conversions. Conversion rate (the rate…
After the Harvest’s (ATH) mission is to fight hunger, improve nutrition, and reduce food waste by rescuing fresh produce and distributing it to organizations that feed hungry people. Each week, ATH delivers fresh produce to more than 360 agencies that serve over 35,000 hungry people in the Kansas City metropolitan area. The organization has saved nearly 25 million pounds of…
Back in April 2020, amidst the stay-at-home orders and uncertainty brought on by the COVID-19 pandemic, our special events guru shared her expertise on how to make the most out of our strange situation in the age of social distancing. One year later and she’s back to update us on the tried-and-true tips for hosting a virtual or hybrid event….
#GivingTuesday 2018! Did you see the billboards announcing its arrival around the Kansas City metro area? These billboards were made possible by the generosity of Lamar Advertising, the largest provider of outdoor advertising in Kansas City. Each year since 2013, Lamar has partnered with JB+A to raise awareness of #GivingTuesday by providing pro bono digital billboards around our community. “Lamar is happy…
Heather Ehlert Chief Operating Officer Social media + celebration = global giving = #GivingTuesday. In 2017, #GivingTuesday raised more than $300 million online through 2.5 million gifts in more than 150 countries around the world. And for the seventh year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono…
Katie Lord Vice President Between technological advances, the rise of the “gig” economy and the transition to a majority millennial workforce, it should come as no surprise that change is happening across all sectors and it is happening faster than we are able to accommodate. This can be especially true when it comes to the nonprofit sector, where I consider…
Veronica Gerrity Coordinator of Administration and Consulting Don’t let your organization miss out on fundraising opportunities in our ever-evolving field. This month we are looking at five small-scale strategies that can be achieved through embracing technology. AmazonSmile – Make sure your organization is registered to accept gifts from your Amazon-friendly supporters. This program allows a portion of all Amazon…
A little more than a month away, #GivingTuesday falls on November 28th this year. In 2016, #GivingTuesday raised more than $177 million through $1.64 million gifts in 98 countries around the world. Be sure to watch for #GivingTuesday billboards throughout Kansas City: for the sixth year in a row, Lamar Advertising is collaborating with JB+A to support this global day…
Editor’s Note: We are pleased to introduce Grant Gooding of Proof Positioning as a guest contributor. Grant cut his teeth in the mergers and acquisitions world which gave him an uncommon, macro understanding of the hard and soft components of businesses and market transition. He took his knowledge of analyzing hundreds of businesses to consult with entrepreneurs, mostly inventors, to…
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