While marketing trends are always changing, it’s clear that the more traditional techniques—such as email marketing— are alive and well. In fact, 77% of marketers claim their email engagement has increased over the past year, indicating that email marketing isn’t going anywhere. The key to effective email marketing is connecting with donors as individuals, optimizing your content, and making your…
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Plenty of marketing and fundraising bloggers will lead you to believe that email marketing is not an effective way to build donor relationships. Sure, it might help increase awareness of your cause. But according to some critics, as far as generating long-lasting support goes, there are more effective outreach strategies available that help nonprofits connect with supporters on a deeper…
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Jeffrey D. Byrne Co-Founder + CEO Check out the latest snapshot of donor behavior The Quarterly Fundraising Report from the Fundraising Effectiveness Project and Growth in Giving Initiative reveals some positive trends and opportunities in charitable giving. But what are the facts behind this giving? And how should nonprofits adjust their fundraising strategies accordingly? There are positive indicators, but we cannot…
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Editor’s Note: JB+A is pleased to feature our friend and colleague William McMorran, Senior Partner and Planned Giving Consultant with Green Oak Consulting Group, which provides tailored planned giving solutions for nonprofit organizations, individuals and retirement communities. Bill believes donors, and the charities that they believe in, deserve a committed and trusted partner to create and support meaningful planned gifts. For more…
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Jennifer Studebaker Coordinator of Administration + Consulting “We do not engage in fundraising. We’re a membership-based organization.” This is the response I have received when engaging with associations and other nonprofits that operate on a membership model. While I understand developing a giving program sounds like a lot of work, you do not need a sophisticated development department to make…
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#GivingTuesday 2018! Did you see the billboards announcing its arrival around the Kansas City metro area? These billboards were made possible by the generosity of Lamar Advertising, the largest provider of outdoor advertising in Kansas City. Each year since 2013, Lamar has partnered with JB+A to raise awareness of #GivingTuesday by providing pro bono digital billboards around our community. "Lamar is happy…
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Katie Lord Vice President Over the past several months there has been a lot of negative media attention cast upon the nonprofit sector relating to Donor-Advised Funds (DAFs). But before I dive deeper into my thoughts about the matter, let’s start with the basics. I have to say you may have your head buried in the sand if you haven’t…
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Powered by a booming stock market and a strong economy, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to an estimated $410.02 billion in 2017, according to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017. Giving exceeded $400 billion in a single year for the first time, increasing 5.2 percent (3.0…
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Heather Ehlert Chief Operating Officer Social media + celebration = global giving = #GivingTuesday. In 2017, #GivingTuesday raised more than $300 million online through 2.5 million gifts in more than 150 countries around the world. And for the seventh year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono…
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Jennifer Studebaker Coordinator of Administration + Consulting And oh boy, was it a good one! Erik Daubert, MBA, ACFRE and Chair of the Growth in Giving Initiative and the Fundraising Effectiveness Project came to Kansas City for Nonprofit Connect’s 501(c) Success National Speaker Series on September 11. Erik dived right in with the history, purpose, and goals of the Fundraising Fitness…
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