Plenty of marketing and fundraising bloggers will lead you to believe that email marketing is not an effective way to build donor relationships. Sure, it might help increase awareness of your cause. But according to some critics, as far as generating long-lasting support goes, there are more effective outreach strategies available that help nonprofits connect with supporters on a deeper…
By Jeffrey D. Byrne Co-Founder + CEO Capital Campaigns looking for innovative ways to find new funding or to begin the process may find public/private partnerships advantageous. Nonprofits have shied away from this funding model because traditional public/private partnerships have been used for funding large civic projects where private entities may receive a certain amount of operating profits on the…
By Lori Kodanaz Vice President of Program Development Forecasting an election in today’s political environment is no easy task. Pundits swing both ways and unfortunately, leave us with more questions than answers. Target Point consulting recently interviewed 1,000 registered voters nationwide to get a feel for the prevailing views on nonprofits in relation to public policy. The results were mixed….
By Karrie Wozniak, OneCause Virtual fundraising became a staple for nonprofit organizations in 2020. Even though people couldn’t attend events in-person, nonprofits persevered by offering engaging virtual events, from Walk-a-thons to live streamed concerts. In fact, online giving grew by over 20% in 2020 thanks to nonprofits’ resilience and donors’ commitment to supporting causes they care about during a time…
It’s hard to understate the power of your nonprofit’s image and public persona. Your image builds trust in your organization. When supporters trust your brand, they believe that you will use their donations for furthering your cause how you say you will. Your image builds awareness around your work, associating your nonprofit with the mission area that you serve. It…
By Katie Santambrogio Principal, Social Impact Collaborative Consulting Senior Consultant, Byrne Pelofsky Foundations and nonprofit organizations have been engaging in impact investing since the 1960s. However, the last decade has seen the nonprofit sector take a greater strategic approach. By aligning endowments, investment portfolios, and cash management tools with mission-centered work, organizations are putting targeted social impact ahead of traditional…
The Blackbaud Institute recently released its annual Charitable Giving Report and found that giving in the United States grew 9%, which represents the largest increase in a decade. Blackbaud serves the “social good community” with innovative cloud-based software solutions. The Blackbaud Institute is Blackbaud’s research and community impact arm, bringing together leading innovators and experts to foster collaborative solutions to…
Sandra Swirski, Partner, Urban Swirski & Associates brought policy and practical fundraising advice from Washington, D.C. to Kansas City at the 501c Success National Speaker Series on February 25. Swirski’s 30 years of experience in management consulting includes working with nonprofits and large membership organizations to reimagine, build capacity and scale their public policy and advocacy infrastructures. She indicated the…
By Guest Author: John Killoran, Clover Leaf Solutions* Your fundraising software is central to everything that your organization does and aims to accomplish. It’s how you keep your data organized, plan your fundraising efforts, and how you pull off successful campaigns. That’s why it’s crucial to make a worthwhile investment in a solution that meets your unique needs and helps…
As a nonprofit professional, you know that your donors are some of the most important people. After all, without their support and funding, your organization would not be able to achieve what it has for your mission. That’s why engaging donors and nurturing those relationships are so important. When fundraisers talk about donor engagement strategies, they’re likely referring to donor…
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