Among the many benefits of using Google to advertise, the most significant benefits are user accessibility and reach. Google processes over 40,000 searches per second all around the world. Imagine having this potential at your fingertips! As daunting as it may be, you can customize your campaigns to reach as far or as near as best fits your organization. Now…
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What is the Google Ad Grants Program? Guest Contributor Stephanie Higinbotham of SH Marketing shares her insight. Let’s start with the basics before jumping into any how-to-get-started guides. Google Ad Grants is a program offered exclusively through Google that provides qualifying 501(c)3 organizations with $10,000 of in-kind spend per month to spend on advertising. Nonprofits enrolled in the…
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The results are in and #GivingTuesday 2016 was a resounding success raising $168 million and surpassing last year’s total raised by more than 43%. But how has this global day of giving made a difference to the nonprofits who participate and the individuals they serve? Here are two success stories from nonprofits that demonstrate just how impactful this giving phenomenon…
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For the fifth year in a row, Lamar Advertising is collaborating with JB+A to support #GivingTuesday by generously providing pro bono digital billboards throughout the Greater Kansas City metro and St. Joseph. #GivingTuesday is a global day of giving following the consumer frenzy of Black Friday and Cyber Monday. Fueled by the power of social media, #GivingTuesday encourages us to give back,…
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Now entering its fifth year, #GivingTuesday is officially a global charitable movement. Celebrated on the Tuesday after Thanksgiving, following the consumer frenzy of Black Friday and Cyber Monday, #GivingTuesday is a day dedicated to giving back. It’s a simple idea with an enormous impact. Fueled by the power of social media, #GivingTuesday brings individuals and organizations together online where missions…
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