Now entering its fifth year, #GivingTuesday is officially a global charitable movement. Celebrated on the Tuesday after Thanksgiving, following the consumer frenzy of Black Friday and Cyber Monday, #GivingTuesday is a day dedicated to giving back.
It’s a simple idea with an enormous impact. Fueled by the power of social media, #GivingTuesday brings individuals and organizations together online where missions can be shared and donors cultivated. Last year, 700,000 people donated over $116 million in one day through one medium – social media. It’s an innovative and creative way to kick off the charitable season and raise awareness for your organizations’ mission.
If your organization is participating in #GivingTuesday this year, then you have already started pushing this on social media and your followers are ready to go on November 29. You may have a specific project that has #GivingTuesday appeal, or you just want to raise general funds.
Here are a few tips to make sure you get the most out of this annual day of giving:
- Set Goals – Do you want to raise awareness? Attract volunteers? Raise dollars for a specific program? Clearly defining your goals will help you map out tactics and plan your messages.
- Plan your Tactics/Messages – Write your tweets and posts in advance and work them into a timeline.
- Assign Roles & Responsibilities – depending on the complexity of your campaign, make sure your staff is in place to execute your plan and clearly defined roles and responsibilities are in place.
If you are just starting out with #GivingTuesday, be sure to read our #GivingTuesday Guide which includes great tips for building a plan from scratch. If you’re new to #GivingTuesday, set your calendar for November 29 and take this opportunity to observe how other organizations utilize this innovative fundraising opportunity. We’re sure you will come away inspired and ready to go for 2017.