Heather Ehlert
Chief Operating Officer
Social media + celebration = global giving = #GivingTuesday. In 2017, #GivingTuesday raised more than $300 million online through 2.5 million gifts in more than 150 countries around the world. And for the seventh year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono digital billboards throughout the Greater Kansas City Metro.
How will you participate in #GivingTuesday? It’s not too late to make a plan. Download your JB+A #GivingTuesday Guide here.
Celebrating its 7th anniversary, #GivingTuesday falls on November 27th this year. November may seem like a long way away with countless other deadlines in between for you and your organization, but there are three important steps you can take now for a successful #GivingTuesday this fall:
- Identify your #GivingTuesday Program/Theme Focus
Highlight a specific program or immediate need to create your communications talking points and grab donors’ attention. Setting a fundraising goal that is attainable and clearly ties back to what it will help your organization accomplish increases excitement and participation.
- Create your #Hashtag
Identify your unique #hashtag for your #GivingTuesday campaign based on the program or theme you have selected. Be sure to make it short and relevant to your organization and something easy for people to remember.
- Alert donors, volunteers and other constituents
Let folks know via email and your website (and in any already scheduled correspondence in your communications plan) about your #GivingTuesday plans and educate them about the social media channels your organization will be using. Don’t forget to arm them with your #hashtag.
For more tips about ways you can participate in #GivingTuesday, visit https://www.givingtuesday.org/.