Top 3 Tips for Executing a Successful Online Giving Campaign

According to the Blackbaud Institute’s latest annual report on charitable giving (released on February 16, 2021) online giving grew 21% during the global pandemic in 2020. It’s a clear sign that the digital transformation is upon us. Is your nonprofit ready to capitalize on this transition to digital fundraising?

Online giving is a way for nonprofit organizations to raise money via the internet. It usually involves an online donation page and can include mobile giving, peer-to-peer fundraising, and more. Nonprofits should be well-versed in online giving because it allows donors to give quickly, easily, and securely. Nonprofits are able to collect donations from across the country and around the world. In 2020, online giving was one of the fastest-growing forms of donations.

As trends towards online giving continue to rise, Byrne Pelofsky wants to make sure that your nonprofit is equipped to participate in the digital gift craze. Many of our clients have executed successful online giving campaigns by following these top three tips:

  1. Set up a recurring donation option through your online giving program. Recurring donations play a significant role in fundraising, by increasing your chances of securing more contributions over time and establishing a consistent revenue stream. By incorporating this option into your online giving form, donors have the flexibility to decide their preferred amount and frequency of giving.
  2. Enable your online giving platform to capture donor information such as contact information and their workplace. Once collected, nonprofits can use this information to reengage donors and cultivate lasting relationships.
  3. Use social media to promote your online giving platform and organization. With an active social media presence, you can encourage donors to give online by directing them to your agency’s website. This will increase the visibility and awareness of your nonprofit’s mission.

Byrne Pelofsky can assist nonprofits of all sizes with refining, enhancing and improving their online giving platforms. And then – critical to stewardship and major donor gifts – we can help you analyze the profiles of your online donors and build long-term relationships with them that go beyond the Internet.

Get in touch with us to learn more at info@byrnepelofsky.com or at 816-237-1999.

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