The Blackbaud Institute recently released its annual Charitable Giving Report and found that giving in the United States grew 9%, which represents the largest increase in a decade.
Blackbaud serves the “social good community” with innovative cloud-based software solutions. The Blackbaud Institute is Blackbaud’s research and community impact arm, bringing together leading innovators and experts to foster collaborative solutions to the world’s greatest challenges. The Blackbaud Institute has built a library of content – including their annual Charitable Giving Report – that informs their readership. Over the years, Byrne Pelofsky has worked closely with Blackbaud as a strategic partner, utilizing their vast resources for the benefit of our client-partners campaigns and projects.
Their annual Charitable Giving Report is based on $46 Billion in United States-based charitable giving. The report covers 12 nonprofit subsectors who all showed growth in 2021.
Highlights of the report include the following:
- Online giving grew 9% in 2021, representing a three-year increase of 42%
- 28% of online contributions were made from a mobile device
- Small, medium, and large nonprofits in the United States now raise more than 10% of their fundraising online
“Charities of all sizes were rewarded for their resilience and donors were more generous than ever in 2021,” says Steve MacLaughlin, with The Blackbaud Institute.
The report represents a good opportunity for nonprofits to benchmark their giving against same-sized organizations and allows for powerful and effective strategies to set new targets and market, in some cases, to a new mix of funders.
Click Here to access the full Charitable Giving Report from The Blackbaud Institute.
