Nonprofit video production is the key to engaging and mobilizing supporters in the digital age, especially when you consider that 82% of global internet traffic in 2022 will come from video alone. By combining compelling imagery with dialogue and music, nonprofit video content has the unique ability to captivate audiences and establish an emotional connection with those interested in supporting…
By Barbara Bloch Vice President of Major Gifts Serving on a nonprofit board is an excellent way to move the mission of a deserving organization forward. It can also be an extremely personal and rewarding experience. But where to start if you have never served on a Board before? How do you match yourself with a Board that is perfect…
A new report published by Giving USA sheds light on how generational giving patterns have evolved since the 2016 Report. Understanding these shifts in behavior provides sound guidance for nonprofits as they develop strategic fundraising plans that harness the interests and capacity of all generations. Of particular interest, however, is Millennial donors who are set to take in over $70…
According to the Chronicle of Philanthropy, 75% of the $33.4 billion donated to charity in 2021 by the wealthiest donors came from the tech industry. How that money is being managed and pushed out for greater good is changing as fast as the tech world itself. According to a recent article in The Economist (“Giving 3.0-How a Tide of Tech…
Congressional earmarks have proven to be widely popular and don’t seem to be going away any time soon. Last year, the combined House and Senate earmark funding went from $9.9 Billion (FY 2022) to $16.7 Billion (FY2023), with significant increases from both House and Senate. (Source: Zach Courser, Ph.D., Fellow, Bipartisan Policy Center). Known in the House as Community Project…
By Jeffrey D. Byrne Co-Founder + CEO Capital Campaigns looking for innovative ways to find new funding or to begin the process may find public/private partnerships advantageous. Nonprofits have shied away from this funding model because traditional public/private partnerships have been used for funding large civic projects where private entities may receive a certain amount of operating profits on the…
By Lori Kodanaz Vice President of Program Development Forecasting an election in today’s political environment is no easy task. Pundits swing both ways and unfortunately, leave us with more questions than answers. Target Point consulting recently interviewed 1,000 registered voters nationwide to get a feel for the prevailing views on nonprofits in relation to public policy. The results were mixed….
By Barb Bloch, Vice President of Major Gifts If your annual fundraising events are a major source of your organization’s revenue, COVID-19 has understandably complicated your operations over the past couple of years. You most likely were forced to make the difficult, but necessary decision to postpone and cancel in-person events, perhaps many times. But now that vaccines are widespread…
Giving USA is the most trusted annual report on the sources and uses of philanthropy in the United States, but it’s also a valuable resource in helping us improve philanthropy. Nonprofit organizations can use Giving USA 2022 data to help identify trends as well as opportunities to strengthen their fundraising in the coming years. Case in point, Giving USA 2022 highlighted several important trends in philanthropy like:…
Fundraisers are nervously watching the economic indicators and stakeholders’ reactions to the ups and downs of the stock market. Do we batten down the hatches? Do we ride it out, hoping for the best? What is the right move at this time? The good news is that, historically, giving during a downturn has dropped by only 0.5%. Even during the…
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