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Your Byrne Pelofsky #GivingTuesday 2023 Guide


What began in 2012 as a partnership between the New York 92nd Street Y and the United Nations Foundation as a “global day dedicated to giving back” has truly blossomed into a global movement.

Anchored in social media interaction and engaging nonprofits, businesses, civic organizations, individuals and families, #GivingTuesday has seen phenomenal growth since its inception, ultimately resulting in increased awareness of philanthropy and more causes supported – all with the intention of improving lives.

Byrne Pelofsky + Associates is committed to nonprofit fundraising success and we see #GivingTuesday as an excellent and timely opportunity for nonprofits to heighten awareness, engage more supporters and “make an ask.”

The continued success of #GivingTuesday illustrates several key takeaways:

  • #GivingTuesday increases the confidence and comfort of volunteers to make an ask
  • #GivingTuesday can translate to a population beyond social media and stimulate more traditional ways of giving (cash, check, pledge)
  • Nonprofits who participate in #GivingTuesday are outpacing their peers in donations
  • Nonprofits who participate in #GivingTuesday in consecutive years have greatly improved upon their previous attempts

Byrne Pelofsky encourages nonprofits to leverage the momentum of year-end giving that #GivingTuesday provides.  In order to benefit from the power of #GivingTuesday, nonprofits need to plan and prepare for their 2023 #GivingTuesday campaign in advance.  Byrne Pelofsky has prepared a#GivingTuesday Guide to help you develop and implement an effective #GivingTuesday strategy for your organization. We hope you find it helpful.


Tell your story, inspire philanthropy and celebrate generosity. 

Happy #GivingTuesday 2023!

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Recent topics included the impact COVID-19 and tax reform on non-profit giving, #GivingTuesday strategies you need to know, and legislative updates