A little more than a month away, #GivingTuesday falls on November 28th this year. In 2016, #GivingTuesday raised more than $177 million through $1.64 million gifts in 98 countries around the world. Be sure to watch for #GivingTuesday billboards throughout Kansas City: for the sixth year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono digital billboards throughout the Greater Kansas City Metro.
Here are three important steps to take now for a successful #GivingTuesday this fall:
- Identify your #GivingTuesday Program/Theme Focus
Highlight a specific program or immediate need to create your communications talking points and grab donors’ attention. Setting a fundraising goal that is attainable and clearly ties back to what it will help your organization accomplish increases excitement and participation.
- Create your #Hashtag
Identify your unique #hashtag for your #GivingTuesday campaign based on the program or theme you have selected. Be sure to make it short and relevant to your organization and something easy for people to remember.
- Alert donors, volunteers and other constituents
Let folks know via email and your website (and in any already scheduled correspondence) about your #GivingTuesday plans and educate them about the social media channels your organization will be using. Don’t forget to arm them with your #hashtag.
For more tips about creating a solid #GivingTuesday campaign, download your own “JB+A #GivingTuesday Guide.”